SHANNON BROWN

Principal UX Designer
New York, NY | shannon@shannon-brown.com | 917-796-6328
Portfolio | LinkedIn
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Professional Summary

Principal UX Designer with 20+ years transforming enterprise user experience into strategic business capability. Demonstrated quantifiable UX value through comparative analysis of 37 dashboards, proving 20+ point NPS increase and 8+ point CSAT improvement when UX was integrated into product development. Architected BI Design System reducing development time 60-75% for 1,800 engineers and delivered $80M in cost savings through user-centered application design. Expert in enterprise data experience strategy, AI-accelerated research methodology, design systems architecture, and executive partnership driving C-suite business outcomes.

Core Competencies

Enterprise UX Strategy & Transformation • User Research & Usability Testing • Experience Measurement & Analytics (NPS/CSAT) • AI-Accelerated Research Methodology • Data Visualization & BI Design • Lean UX & Rapid Prototyping • Information Architecture • Stakeholder & Executive Partnership • Cross-Functional Leadership • UX Enablement & Organizational Scaling • Product Strategy • Design Operations • Team Development & Coaching

Professional Experience

Principal UX Designer
Centene Corporation | June 2025 – Present
  • Established enterprise-wide UX measurement framework through comparative study of 37 dashboards, proving UX-integrated products achieved 20+ point higher NPS (31.4 avg) and 8+ point higher CSAT (3.20 avg) than non-UX products, creating quantifiable business case for design investment
  • Architected and deployed BI Design System adopted as Centene Enterprise Brand asset, reducing dashboard development time 60-75% for population of 1,800 engineers while standardizing accessibility compliance and user experience
  • Pioneered AI-accelerated research methodology reducing insight cycle time from weeks to 4 hours, published as 5-module enterprise learning path enabling product teams to conduct independent research
  • Led end-to-end UX strategy for Centene Data Store—enterprise discovery platform enabling 60,000 employees to locate data products—including persona research, governance integration, and product architecture definition
  • Developed Lean UX Canvas delivered through 40+ enablement sessions, scaling UX practice organization-wide and transforming discovery into repeatable enterprise process
  • Delivered 7 enterprise products including C-suite tools for COO and CIO, establishing UX as strategic partner to executive leadership
UX Design Manager
Centene Corporation | March 2022 – June 2025
  • Led team of 3 UX Designers and developed UX Community of Practice training 10 BI Engineers, generating $1.2M in annual cost avoidance
  • Directed strategic initiative replacing third-party analytics tool with in-house application, delivering $80M in cost savings
  • Elevated organizational design maturity from Level 1 to Level 4 on Nielsen Norman Group maturity model through Lean UX workshops and repeatable processes
  • Delivered portfolio of 12 applications, 17 BI dashboards, 8 research initiatives, and 9 efficiency tools supporting enterprise analytics operations
UX Designer
Teradata | 2015 – 2019
  • Delivered UX consulting for Fortune 500 clients including Centene, eBay, P&G, Prudential, and ATF, designing 35 analytic dashboards across MicroStrategy, Tableau, and Covalent platforms
  • Led lean research workshops reducing project development time by 45% and supported $300K+ in new business acquisition through pre-sales initiatives
UX/UI Consultant
Shannon Brown Web Design | 2001 – 2015
  • Pearson Learning: Designed tablet-based learning software deployed to 2,000 schools serving 1.4M students, reducing development time 40% through optimized specifications
  • NBCUniversal: Created responsive designs for TV scheduling and video platforms across 8 network properties (Syfy, CNBC, E!, Bravo, Telemundo, others)
  • Additional clients: AmeriCares, Bloomberg, Edelman PR (Citibank), Equinox Fitness, Guidepoint Global, MSL Group (Samsung), Tate's Bake Shop
Design Director
Coleman Research Group | 2006 – 2010
  • Designed Knowledge Broker enterprise platform connecting 100K+ industry experts with institutional investors, executing full-stack UX and front-end development

Skills & Tools

Design & Prototyping
Figma (advanced - design systems) • Adobe Creative Suite • Sketch
Business Intelligence & Analytics Platforms
Power BI (expert - template/theme development) • Tableau • MicroStrategy
Research & Testing Tools
Qualtrics • SurveyMonkey • Focus group facilitation • 1:1 Interviews
AI & Research Acceleration
M365 Copilot • Databricks • Claude • AI-powered research automation
Data & Governance
Data governance UX • Quality scoring systems • Metadata management interfaces
Development
HTML/CSS • Design-to-development handoff
Collaboration & Project Management
Jira • Confluence • Miro • Microsoft Teams • Slack • SharePoint • Lean UX Canvas facilitation
Frameworks & Methodologies
Lean UX • Design Thinking • Human-Centered Design • Journey Mapping • Persona Development

Education

Bachelor of Fine Arts | Marshall University | 1994

Certifications

Certificate in User Experience with specialty in UX Management | Nielsen Norman Group
Certificate in User Experience | BCS, The Chartered Institute for IT