Life Design Coaching
As a coach I work with women age 40+ who are in the process of reinvention or need to solve “big life problems”.
I do this by applying the design framework I’ve used for 25 years at Fortune 500 companies and aiming it at people’s lives. The process is action-oriented, flexible, and easy to learn.
Maybe you’re at a pivot point and searching for your next step. Maybe there’s a problem that keeps you up at night, but you’re not sure what action to take. And maybe your life looks amazing on paper — as though you've got it all. But there's a quiet, nagging feeling asking, "Why the hell am I not happy?"
If this resonates, I got you!
My Personal Experience
In 2020, during the height of the pandemic, I rented a farmhouse in Kent, CT for a week. I couldn't fly to any fancy destinations, and I was tired of looking at the same four walls every day.
I was all alone there with plenty of time to think. I took an inventory of my life across several areas — Career, Finances, Health, Relationships, and Hobbies — and identified where things were going well, and where they could be better. Because I'm a geek, I used Photoshop to illustrate the landscape of my life and called it my "Shanifesto."
That week, I realized I was strategizing my life the same way I'd been strategizing product design for two decades. The "Shanifesto" became an actionable roadmap toward my goals and how I wanted to live my life.
Since then, everything has changed in remarkable ways.
I relocated to a home where I have more peace of mind. I adopted some financial "guardrails" that help me keep my spending in check. I established boundaries outlining what I would allow into my post-pandemic life, and what could be let go.
Over the years, I've shifted my focus from one area of my life to another as my circumstances have changed. But the beauty of Life Design is that it's iterative, flexible, and effective.
“I absolutely love this framework! I’m using it to get clear on what I want from my job, and at the same time I’m refocusing on where I’m letting money slip through my fingers so I can reduce my debt. I like that I can take tiny steps to get big results.”
- Cassandra M.
I spent the last 25 years using design thinking strategies to create products that Fortune 500 companies use to power their businesses.
What I've learned is that the same approach works on a life — helping people work through challenges, find more fulfillment, and gain control even as the world spins out of control.
While I love vision boards, intention candles, and mantras…that's not what this is. This is an action-based framework that uses the same rigorous process technology teams use to build the world's most useful products. You'll be prototyping your life, running small, measurable experiments to see which ones move the needle for you.
My Life Design Approach
Explore
Reflect on your current reality across five key life areas (Career, Health, Finances, Relationships, Hobbies & Interests)
Prototype
Design small, testable experiments—try a few ideas without committing to massive change
Test & Learn
Take action and learn what works for you through real-world testing
If you're a single woman ready to take intentional action to improve your life, I want to hear from you!
What You'll Get
When you engage in coaching with me, you'll receive:
1:1 private sessions with me via Zoom (50 min each)
A 25-year design thinking veteran for Fortune 500 companies as your brainstorming partner
A holistic review of your life across five categories: Health, Finances, Career, Relationships, Hobbies
A customized list of actions you can test and measure in your life prototype
An accountability partner to help you stay on track
A worksheet to prioritize your actions and establish measures of success
Together we'll find the levers you can pull to make real change in your life. There's only one way to fail in this process, and that's to not take action.
If you’re ready to take action, book a free discovery session, and let’s see if Life Design coaching is right for you!
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Questions about Life Design? You can simply email me at shannon@shannon-brown.com, and I’ll respond right away.